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Business News/ Mint-lounge / Features/  Wills India Fashion Week | The handloom brigade
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Wills India Fashion Week | The handloom brigade

Too many young designers are trying to tell a handloom story. But how will they make their brands distinct?

Paromita Banerjee’s Boro at the Wills India Fashion WeekPremium
Paromita Banerjee’s Boro at the Wills India Fashion Week

Day Two at the ongoing Wills Lifestyle India Fashion Week’s Autumn/Winter 2013 collection started with a very nice show with collections by three designers. Paromita Banerjee’s Boro; Tanvi Kedia’s Tribal Winds and a beautiful small collection by Ruchika Sachdev’s Bodice. Each had a handloom persuasion--Banerjee’s dressed down jamdanis, malkha cottons and khadis, Sachdev’s jackets with novel, beaded patchwork in what appeared like reassuring well-worn fabrics and Kedia’s embroidered jackets and other pieces in gypsy silhouettes. All good. Each designer has her own voice which spoke clearly.

Tanvi Kedia’s Tribal Winds
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Tanvi Kedia’s Tribal Winds
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Ruchika Sachdeva’s’ Bodice

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Published: 16 Mar 2013, 11:29 AM IST
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