Business News > Mint Authors > Pratishtha Bagai

Pratishtha Bagai

Mint Author

I track the happening world of influencers and creators, covering one of the coolest beats at Mint- New Economy. I also monitor developments in the education and human resources sectors.

ARTICLES BY PRATISHTHA BAGAI

Some have raised their expenditure on influencer marketing by three to four times to reach out to their target customers. (AFP)

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MSMEs bet on creator economy ditching traditional forms of marketing

4 min read . 07:00 AM IST

Rohit Raghavendra has over 200,000 followers on his Instagram handle @rohitraghv_.

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Why influencers are tapping into parallel sources of income

4 min read . 26 Jun 2024

The report also said that 20 per cent of the world's employees experience daily loneliness. It is higher in those working fully remote. (Pixabay)

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86% Indian employees struggling at workplaces, higher than world average: Gallup

2 min read . 12 Jun 2024

As a part of these initiatives, companies are also able to take guidance and feedback from the members of the community and drive change, including infrastructure.

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Queer influencers laying pitch for brands to deliver on their diversity goals

3 min read . 12 Jun 2024

The manufacturing industry, which currently employs 20% of India's workforce, is expected to experience a 4% jump in its CAGR between 2023 and 2028. (HT)

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Quess launches blue-collar recruitment hub Jobspot

2 min read . 11 Jun 2024

According to McAfee's survey on the impact of AI, 3 in 4 Indians recently came across deepfake content. (Photo: HT) ( )

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Rising deepfake videos using artificial intelligence threat to content creators

3 min read . 05 Jun 2024

At last count, the Indian National Developmental Inclusive Alliance (INDIA) had clocked in 41.47% of all votes, right behind the National Democratic Alliance’s (NDA's) 45.13%. (ANI)

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Lok Sabha Elections 2024: Alternative media gives voice to the Opposition

3 min read . 04 Jun 2024

Chairman of Tata Sons, Natarajan Chandrasekaran. (Mint)

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TCS faces questions on harassment, pay disparity

3 min read . 31 May 2024

While the brands get to tap newer audiences, the tie-ups open new avenues for creativity and revenue for the influencers.

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Pulse on niche markets sets regional influencers soaring

4 min read . 31 May 2024

PocketATM founders Mihir Mehta and Sushil Kurri spoke about financial inclusion discussed financial inclusion through digital innovation.

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Becoming Blinkit for banking: PocketATM on financial inclusion, doorstep banking

1 min read . 24 May 2024

At IIT-Bombay, IIT-Delhi, IIT-Kharagpur, IIT-Madras and IIT-Kanpur -- so-called older IITs - placements begin in December, while the newer ones start earlier in August-September

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Anguish at IITs as jobs still distant for many

4 min read . 23 May 2024

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ARTICLES BY PRATISHTHA BAGAI

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