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Business News > Mint Authors > Suzanne Vranica

Suzanne Vranica

Mint Author

ARTICLES BY SUZANNE VRANICA

Netflix eyes $1 trillion valuation, aims to double revenue and grow ads, subs by 2030. (Image: Pixabay)

Netflix aims to join the $1 trillion club

3 min read . 15 Apr 2025

OpenAI CEO Sam Altman. (Photo: AFP)

OpenAI Set to make Super Bowl ad debut

2 min read . 06 Feb 2025

Monika Bickert, Meta’s VP of content policy, discussed recent changes on a call with advertisers. (Bloomberg)

Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out

6 min read . 26 Jan 2025

TikTok last said that it has 170 million U.S. users and that its creators would lose almost $300 million in earnings a month if the ban goes through. (File Photo: Reuters)

A TikTok ban looms. Creators say they’ll believe it when they see it.

5 min read . 02 Jan 2025

That advertising no-go zone seems to keep widening. (Emil Lendof/WSJ, iStock)

Advertisers keep avoiding news sites and publishers have had enough of it

5 min read . 01 Jan 2025

Google remains in an enviable position: far ahead of the pack in the search market, with plenty of resources to counter moves by its rivals. Still, advertisers are eager for more competition. (File Photo: Reuters)

Google’s grip on search slips as TikTok and AI startup mount challenge

5 min read . 06 Oct 2024

Angela Zepeda, X’s new global head of marketing. (EPA/Shutterstock)

Elon Musk’s new hire has an impossible job

5 min read . 15 Sep 2024

Linda Yaccarino, chief executive officer of X Corp. Photographer: Benjamin Girette/Bloomberg (Bloomberg)

X CEO Linda Yaccarino faces the pitfalls of sharing power with Elon Musk

5 min read . 31 Jul 2024

The $600 billion digital ad business is hanging on a few words from Google

4 min read . 28 Jul 2024

Netflix’s reduced ad rates are closer to what Prime Video is looking to charges. (AP Photo/Mike Liedtke) (AP)

Amazon has upended the streaming ad market, and Netflix is paying the price

3 min read . 14 Jun 2024

(Emil Lendof/WSJ, IStock)

Streaming was supposed to rescue the ailing TV ad business. It hasn’t.

7 min read . 12 May 2024

A static ad on Roblox, which plans to launch video ads later this year. ROBLOX

Roblox users battle tornadoes and raise pets. Will they watch ads, too?

4 min read . 10 Apr 2024

Martin Sorrell is currently running S4 Capital, an ad firm whose clients include some of the biggest names in business. (Bloomberg)

He was the ad industry’s hunter. Now, he’s the prey

6 min read . 22 Mar 2024

Companies are embracing advertising for a variety of reasons.

Advertising Is Dead. Long Live Advertising.

5 min read . 28 Nov 2023

Twitter Safety Executives Exit as Concerns About Policing Content Grow (AFP)

Twitter Safety Executives Exit as Concerns About Policing Content Grow

5 min read . 03 Jun 2023

The incentives are the latest effort by the company to get brands to spend on its platform.

Twitter offers free ads as it seeks to woo brands back to its platform

2 min read . 14 Jan 2023

Twitter has entered the period of the year when it normally begins negotiating long-term contracts with its largest advertisers, deals that generate more than 30% of its US ad revenue (Photo: AFP)

Twitter’s advertising exodus accelerates, despite outreach from Elon Musk

5 min read . 13 Nov 2022

It is unclear what content from outside suppliers will be missing from the new service. Photo: Reuters

Netflix with ads launching as talks continue with studios over content

5 min read . 03 Nov 2022

Netflix seeking top dollar for brands to advertise on its service

3 min read . 01 Sep 2022

Inflation is everywhere—even in TV commercials

3 min read . 01 Aug 2022