AI Tool of the Week | Elon Musk's Grok 3 DeepSearch for product managers

Product managers often struggle with outdated or fragmented data when tracking market trends and competitors, which slows decision-making. They also often ignore the power of X (formerly Twitter) for market research. X is an invaluable resource for product managers due to several key factors:  

• Unfiltered insights: Unlike traditional reports, X offers raw and authentic feedback from real users. This helps product managers understand genuine pain points and emerging expectations. 
• Immediate trend detection: Since X is often the first platform where trends emerge, product managers can identify market shifts before competitors relying on static sources. 
• Diverse perspectives: With voices from all over the world, X provides a broad range of opinions and insights, making it an essential tool for capturing global trends and localized nuances. 
• Competitive intelligence: Real-time competitor updates, customer complaints, and feature discussions provide a deeper understanding of the competitive landscape without the lag of market research reports. 

But how can a product manager extract insights from X and help you translate them into actionable product decisions? 

xAI’s recently launched Grok 3’s DeepSearch addresses this issue. DeepSearch is an AI agent that combines real-time web searches with analysis of X posts to generate intelligence for product managers. 

Unlike ChatGPT, Claude, or Gemini, it uniquely accesses real-time X posts, where millions share raw feedback, live product reactions, and emerging needs daily.  

Also read | AI-powered browsing as your work companion

How to access 

Go to https://x.com/ and select Grok from the left-hand menu. DeepSearch is available to X Premium and Premium+ users. 

How Grok 3’s DeepSearch can help you 

• Simplify research: Get thorough, step-by-step reports in one go, consolidating fragmented data sources into a structured, easy-to-digest format. 
• Spot emerging trends: Identify shifts from real-time X chatter. 
• Enhanced sentiment analysis: Gain deeper emotional insights into customer feedback by distinguishing between nuanced opinions and general sentiments. 

Example: 

Imagine you’re a product manager gathering marketing intelligence and developing trend-based features for a fitness app.  

You prompt:

“Perform a deep search on Fitbit’s strengths and weaknesses vs. our app, and identify fitness trends from recent X posts." 

Or  

“Based on recent X posts, what are the top three emerging trends in fitness, and how can we incorporate them into our product?"

DeepSearch scans X and the web, revealing insights in hours, not days. 

Also read | Smarter learning with Google's LearnLM

What makes Grok 3’s DeepSearch special? 

Real-time X access: Only Grok 3 taps X posts natively for fresh insights. 

Step-by-step reasoning: Shows its research process for transparency. 

Comprehensive output: Blends X and web data for robust reports. 

 

 

Mint's ‘AI tool of the week’ is excerpted from Leslie D'Monte's weekly TechTalk newsletter. Subscribe to Mint's newsletters to get them directly in your email inbox.

Note: The tools and analysis featured in this section demonstrated clear value based on our internal testing. Our recommendations are entirely independent and not influenced by the tool creators.

Jaspreet Bindra is co-founder and CEO of AI&Beyond. Anuj Magazine is a co-founder.