Mint Quick Edit | Tesla suspense: Is Musk’s EV brand ready to roll in?

Tesla’s entry, if it materializes, would be good for India’s EV market. (Reuters)
Tesla’s entry, if it materializes, would be good for India’s EV market. (Reuters)

Summary

  • Elon Musk’s electric car company has advertised jobs based in India. After all the starting trouble, is Tesla finally on its way into the Indian market? If so, it could spur EV adoption.

Some job postings advertised on social media by Tesla seem to indicate headway in the Elon Musk-owned company’s plans to start selling its electric vehicles (EVs) in India. 

The company has listed 13 vacancies for roles ranging from “Inside Sales Advisor" and “Consumer Engagement Manager" to “Service Manager" and “Service Advisor" in Mumbai and Delhi. To be sure, it hasn’t made any official statement on its entry. Neither has the Indian government. But its recruitment plan looks authentic, so the company might at last be ready to make its India foray. 

This comes within days of Indian Prime Minister Narendra Modi’s meeting with Musk during his US visit. 

Also Read: Trump’s reciprocal tariffs: Time for India to rethink its trade policy

New Delhi also recently lowered import duties on premium vehicles. It isn’t clear if Musk met Modi in his capacity as chief of Tesla or as the head of America’s department of government efficiency (DOGE). 

Also Read: Welcome Elon Musk, the shadow president-elect of the United States

The conflict around Musk’s interests as a businessman and his role as a US government appointee aside, Tesla’s entry, if it materializes, would be good for India’s EV market. It’ll help strengthen local supply chains, stimulate action at the market’s upper-end through competition and speed up EV adoption.

Also Read: Network of networks: Data systems can transform India’s electricity supply

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