BackInstagram is lowering the quality of your unpopular videos, CEO Adam Mosseri explains why
According to Adam Mosseri, Instagram lowers video quality for less popular uploads and for users on slow connections, aiming to balance quality and loading speed dynamically.
PremiumEver get the feeling that the videos you uploaded on Instagram as reels or stories have lost some of their quality a while after you uploaded them? Well, you are not wrong. Instagram CEO Adam Mosseri has confirmed that the Meta-owned social media platform does indeed reduce video quality if the video isn't garnering a lot of views.
During an AMA session on his Instagram, posted by a user on Threads, Mosseri said, “In general, we want to show the highest-quality video we can ... But if something isn’t watched for a long time — because the vast majority of views are in the beginning — we will move to a lower quality video. And then if it’s watched again a lot then we’ll re-render the higher quality video."
The Instagram and Threads head also confirmed that Instagram reduces the video quality for users if they are on a slow internet connection. He said, “If we are serving a video to someone on a slow internet connection, we'll serve a lower quality video so that it loads quickly as opposed to giving them a spinner. So it depends, it's a pretty dynamic system. The goal is to show people the highest quality content that we can"
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