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Business News/Topic/ Adverstising

ADVERSTISING

Get the latest Adverstising news, videos and headlines. Explore more for Adverstising breaking news, opinions, special reports and more on mint.

Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India and Saatchi Propagate (Co)

How Saatchi & Saatchi stays relevant in the era of data and startups

4 min read . 11:43 AM IST

With over 60 million monthly users across more than 80 cities, Zepto’s user base presents a rich, high-frequency dataset attractive to advertisers. (AI-generated image)

How your Zepto orders could shape the ads you see on OTT and streaming apps

3 min read . 18 Jun 2025

Meta CEO Mark Zuckerberg commented last month that brands would no longer need creative services—the domain of the big agencies—once Meta released its more mature AI advertising tools. (Photo: Reuters)

Tech giants’ new AI ad tools threaten big agencies

4 min read . 12 Jun 2025

Virat Kohli announced his retirement from Test cricket in an emotional Instagram post on 12 May. (AP)

Virat Kohli to continue to rule ad world despite retirement from Tests, T20Is

4 min read . 12 May 2025

Fantasy gaming giants such as Dream11 and My11Circle are leading the charge

Mint Explainer: Why is the IPL plastered with fantasy gaming & ‘pan masala’ ads?

8 min read . 14 Apr 2025

Veteran media executive and founder of media consulting firm House of Cheer Raj Nayak.

Will CCI’s crackdown reshape the ad industry? Media veteran Raj Nayak explains

3 min read . 31 Mar 2025

GroupM added $447 million in new business, driven by wins such as Amazon and Tata Consumer Products. Photo: AP

Wavemaker, Spark Foundry, PHD lead India’s media agency rankings in 2024

1 min read . 26 Mar 2025

Liqvd Asia expands its marketing capabilities with AdLift acquisition for ₹50 crore.

Liqvd Asia acquires AdLift for ₹50 crore

2 min read . 20 Mar 2025

The searches, conducted in Delhi-NCR and Mumbai, targeted the offices of some of the biggest players in the sector.

CCI cracks down on ad agencies, industry bodies over alleged price collusion

3 min read . 18 Mar 2025

Advertising is undergoing a fundamental transformation, said Amitesh Rao, CEO of Leo.

Leo seeks to preserve creative legacy amid advertising’s digital shift

4 min read . 11 Mar 2025

Karthik Rao, chief executive officer of Nielsen.

Can Nielsen keep up? Karthik Rao on adapting to a fragmented media landscape

6 min read . 04 Mar 2025

M.V.S. Murthy, chief marketing officer, Federal Bank.

Marketing is a marathon, not a sprint: Federal Bank’s MVS Murthy

4 min read . 03 Mar 2025

OYO said its ad was meant to highlight the company’s role in religious tourism.

Controversy, advertising’s middle name

3 min read . 03 Mar 2025

Prasanth Kumar, CEO, GroupM South Asia

Tax cuts, inflation, and IPL: What will drive India’s ad spend in 2025?

4 min read . 14 Feb 2025

While digital and TV together will account for 86% of ad spend, streaming TV’s share within total TV advertising is expected to rise to 12.6%

GroupM sees India ad spend rising 7% in 2025 to ₹1.6 tn, digital to dominate

4 min read . 11 Feb 2025

Mint Quick Edit | Who says Jaguar’s new ad campaign is ‘too woke to work’?

1 min read . 06 Dec 2024

The campaign underscores the tension between creative artistry and the growing influence of AI in advertising. (Image: Pixabay)

AI ads can look weird. Brands like Coca-Cola are making them anyway.

5 min read . 26 Nov 2024

India, while a significant market, does not fit into W+K's immediate plans, prompting the agency to scale back rather than double down on the region. (Photo: Mint)

US ad agency Wieden+Kennedy to wind down India operations; leadership departs

2 min read . 04 Oct 2024

GroupM surged ahead of Omnicom Media Group and Mediabrands in terms of new business in India in the first half of 2024.

PHD, Initiative lead media agencies in first half of 2024: COMvergence report

1 min read . 27 Sep 2024

Interactive ads, such as shoppable links or engagement buttons, offer additional conversion opportunities. (Mint)

The changing landscape of advertising

6 min read . 23 Sep 2024