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Business News/Topic/ Advertising And Marketing

ADVERTISING AND MARKETING

From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.

Those in favour of inclusivity argue that brands should set the example and reflect the changes unfolding in society.

Striking a balance between inclusivity and entertainment in advertising

5 min read . 23 Sep 2024

Sustainability is at the heart of L’Oréal’s strategy, says Asmita Dubey, the company’s global chief digital and marketing officer.

‘The future of beauty is personalized, sustainable and powered by AI’

4 min read . 23 Sep 2024

Interactive ads, such as shoppable links or engagement buttons, offer additional conversion opportunities. (Mint)

The changing landscape of advertising

6 min read . 23 Sep 2024

Blocking out the light—playfully.

1 min read . 23 Sep 2024

Released around 15 June, the film by Prega News features stand-up comic Aashish Solanki trying on a pregnancy empathy belly.

Beyond Father's Day: Prega News ad about expectant dads continues to resonate

2 min read . 23 Jun 2025

Many of these platforms used artificial intelligence to create deepfake videos featuring fabricated testimonials—people claiming they had made so much money from betting that they no longer needed to work.

Massive rise in betting ads: A call for vigilance

3 min read . 23 Jun 2025

‘Brands must move beyond Hindi and English, embrace India’s cultural spectrum’

5 min read . 23 Jun 2025

With a rich haul of 32 Lions at this year’s Cannes Lions International Festival, including a Grand Prix, nine Golds, nine Silvers, and 13 Bronzes, this was India’s best outing since 2022.

India roars at Cannes, but global creative dominance still eludes us

5 min read . 23 Jun 2025

This platform had once said it would never carry ads, in line with co-founder Jan Koum’s “no-ads, no-games, no-gimmicks” idea of social media. (AFP)

Mint Quick Edit | Ads on WhatsApp: What’s up, Meta?

1 min read . 18 Jun 2025

While Shah Rukh Khan and Ajay Devgan have both dubbed for Hindi versions of Hollywood films, Mufasa: The Lion King and Karate Kid: Legends along with their children, actor Mahesh Babu recently featured in an ad with his young daughter. (X)

Before the debut: Brands tap Bollywood’s next-gen for early audience connect

3 min read . 10 Jun 2025

More noise, less nudge: IPL ads fail to stand out

4 min read . 09 Jun 2025

Mukesh Khanna, the actor who played Shaktimaan in the 1997 Hindi television series.

Why iconic characters like Shaktimaan and Bhide learnt to endorse products

6 min read . 07 Jun 2025

Shreyas Iyer will be aiming to become the first captain to win IPL titles with two different teams on Tuesday, when he leads Punjab Kings against Royal Challengers Bengaluru. (PTI)

Shreyas Iyer’s brand value is poised to surge as he leads PBKS into IPL final

3 min read . 03 Jun 2025

WhatsApp has launched “Not Even WhatsApp”—a global campaign that puts privacy front and centre.

Seen, sent, but never read – WhatsApp’s new privacy story

3 min read . 26 May 2025

Ravi Chawla, MD & CEO, Gulf Oil Lubricants (Co)

Long-drain oil & cricket: Gulf's winning formula in India

5 min read . 26 May 2025

Monsoon & Musings: India’s ad brains ponder Goafest’s future

4 min read . 26 May 2025

Rohit Bhasin, president–head affluent, NRI, business banking and chief marketing officer, Kotak Mahindra Bank.

Hausla Hai Toh Ho Jayega: Kotak’s brand reboot bets on audacity

4 min read . 12 May 2025

A significant majority of offline transactions now start online with a search, a quick reading of reviews or a quick check of store or branch open hours on Google Maps. (Bloomberg)

Can AI spark growth and joy for offline retail?

4 min read . 12 May 2025

Annapurna Group’s new Mother’s Day ad, titled ‘Where Purity Begins’, has been beautifully shot, but is conceptually foggy.

Annapurna's Mother's Day Miss: Where's the brand in the beauty?

1 min read . 12 May 2025

The visual trends driven by tools such as Midjourney, Canva, DALL·E, Epik AI and Lensa tap into a craving for personalization, fantasy and social relevance.

AI, identity and drama: Why everyone’s turning into a character

4 min read . 12 May 2025