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Business News/Topic/ Advertising And Marketing

ADVERTISING AND MARKETING

From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.

Those in favour of inclusivity argue that brands should set the example and reflect the changes unfolding in society.

Striking a balance between inclusivity and entertainment in advertising

5 min read . 23 Sep 2024

Sustainability is at the heart of L’Oréal’s strategy, says Asmita Dubey, the company’s global chief digital and marketing officer.

‘The future of beauty is personalized, sustainable and powered by AI’

4 min read . 23 Sep 2024

Interactive ads, such as shoppable links or engagement buttons, offer additional conversion opportunities. (Mint)

The changing landscape of advertising

6 min read . 23 Sep 2024

Blocking out the light—playfully.

1 min read . 23 Sep 2024

Roughly 50% of Diageo India's marketing budget goes to events and 30% to digital, which includes influencers, says Varun Koorichh.

We strictly adhere to regulations: Diageo’s Varun Koorichh

4 min read . 07 Oct 2024

Originally crafted by Piyush Pandey of Ogilvy, the ad delves into the idea that every home tells a unique story, reflecting the personalities and lives of its inhabitants.

A blend of nostalgia and contemporary relevance

1 min read . 07 Oct 2024