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Business News/Topic/ Advertising And Marketing

ADVERTISING AND MARKETING

From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.

Those in favour of inclusivity argue that brands should set the example and reflect the changes unfolding in society.

Striking a balance between inclusivity and entertainment in advertising

5 min read . 23 Sep 2024

Sustainability is at the heart of L’Oréal’s strategy, says Asmita Dubey, the company’s global chief digital and marketing officer.

‘The future of beauty is personalized, sustainable and powered by AI’

4 min read . 23 Sep 2024

Interactive ads, such as shoppable links or engagement buttons, offer additional conversion opportunities. (Mint)

The changing landscape of advertising

6 min read . 23 Sep 2024

Blocking out the light—playfully.

1 min read . 23 Sep 2024

Shreyas Iyer will be aiming to become the first captain to win IPL titles with two different teams on Tuesday, when he leads Punjab Kings against Royal Challengers Bengaluru. (PTI)

Shreyas Iyer’s brand value is poised to surge as he leads PBKS into IPL final

3 min read . 03 Jun 2025

WhatsApp has launched “Not Even WhatsApp”—a global campaign that puts privacy front and centre.

Seen, sent, but never read – WhatsApp’s new privacy story

3 min read . 26 May 2025

Ravi Chawla, MD & CEO, Gulf Oil Lubricants (Co)

Long-drain oil & cricket: Gulf's winning formula in India

5 min read . 26 May 2025

Monsoon & Musings: India’s ad brains ponder Goafest’s future

4 min read . 26 May 2025

Rohit Bhasin, president–head affluent, NRI, business banking and chief marketing officer, Kotak Mahindra Bank.

Hausla Hai Toh Ho Jayega: Kotak’s brand reboot bets on audacity

4 min read . 12 May 2025

A significant majority of offline transactions now start online with a search, a quick reading of reviews or a quick check of store or branch open hours on Google Maps. (Bloomberg)

Can AI spark growth and joy for offline retail?

4 min read . 12 May 2025

Annapurna Group’s new Mother’s Day ad, titled ‘Where Purity Begins’, has been beautifully shot, but is conceptually foggy.

Annapurna's Mother's Day Miss: Where's the brand in the beauty?

1 min read . 12 May 2025

The visual trends driven by tools such as Midjourney, Canva, DALL·E, Epik AI and Lensa tap into a craving for personalization, fantasy and social relevance.

AI, identity and drama: Why everyone’s turning into a character

4 min read . 12 May 2025

DHL Express India vice president, sales and marketing, Sandeep Juneja says the company is evolving its marketing strategies.

Simple is harder than complex: DHL’s Sandeep Juneja

4 min read . 28 Apr 2025

Following a complaint, the Competition Commission of India has started an investigation into the alleged cartelization by media agencies. (Mint)

Beyond cartel claims: Fixing the broken media model

4 min read . 28 Apr 2025

Spinny’s latest campaign with Sachin Tendulkar reminds us that sometimes, less is truly more.

No sales pitch, just ‘God Promise’: Spinny’s quiet campaign with Sachin

1 min read . 28 Apr 2025

Coca-Cola and Pepsi, which are rivals, have always responded to each other's ads with humourous digs and comebacks. (REUTERS)

Beyond banter: When brand wars turn into lawsuits

4 min read . 28 Apr 2025

Llosa is more relevant than ever in today’s polarized world because he championed the enduring value of truth, freedom and critical thinking. (AFP)

Why Llosa is essential reading for marketers and brand builders

4 min read . 24 Apr 2025

Google has a tool that lets publishers sell ad space on their sites and a system for auctioning that space. (REUTERS)

Google’s ad-tech dominance is easier to fix than its search monopoly

4 min read . 21 Apr 2025

Instead of trying to “matter” all the time, many brands are returning to fundamentals — product truth, cultural resonance, and humour.

When ads start to preach, audiences start to scroll

4 min read . 14 Apr 2025

Woman using mobile smartphone with credit card payments online shopping and icon customer network connection on virtual screen, digital marketing, online banking and business technology.

The “—er” positioning and a broken media ecosystem: Challenge and opportunity

4 min read . 14 Apr 2025