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Business News/Topic/ Advertising And Marketing

ADVERTISING AND MARKETING

From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.

Those in favour of inclusivity argue that brands should set the example and reflect the changes unfolding in society.

Striking a balance between inclusivity and entertainment in advertising

5 min read . 23 Sep 2024

Sustainability is at the heart of L’Oréal’s strategy, says Asmita Dubey, the company’s global chief digital and marketing officer.

‘The future of beauty is personalized, sustainable and powered by AI’

4 min read . 23 Sep 2024

Interactive ads, such as shoppable links or engagement buttons, offer additional conversion opportunities. (Mint)

The changing landscape of advertising

6 min read . 23 Sep 2024

Blocking out the light—playfully.

1 min read . 23 Sep 2024

Prabha Narasimhan, managing director (MD) and chief executive officer (CEO) at Colgate-Palmolive (India).

‘Colgate is on a mission to change consumer behaviour, grow premium offerings’

4 min read . 18 Nov 2024

Google has been challenged in legal arenas many times. (AFP)

Digital advertisers need to think beyond Google

3 min read . 18 Nov 2024

boAt has collaborated with IPL teams such as Kolkata Knight Riders, Mumbai Indians and Chennai Super Kings, (PTI)

How sports became the MVP of brand building

4 min read . 18 Nov 2024

India has been the fastest-growing market among large markets for the last decade, says CVL Srinivas, WPP's country manager for India

India among top 5 markets for WPP globally

3 min read . 11 Nov 2024

Abhay Deol's effortless delivery adds credibility and charm, making the educational message both engaging and memorable.

Ad review: Abhay Deol grooves as WhatsApp schools scammers

1 min read . 04 Nov 2024

Devam Sardana, business head at Lemonn.

‘Advertising is an interruption; if it isn’t entertaining, it won’t stick’

5 min read . 04 Nov 2024

Advertisers and marketers are expected to allocate their budgets wisely, but with outdated statistics and missing datasets, it feels more like they’re aiming in the dark. (Reuters)

Data drought is thwarting advertisers and marketers in India

3 min read . 04 Nov 2024

(Clockwise from top left) Bajaj Auto’s ‘Hamara Bajaj,’ Tata Play’s ‘Isko laga dala to life jhingalala,’ Cadbury’s ‘Kya swaad hai zindagi mein’ and Asian Paints’‘Har ghar kuchh kehta hai’ campaigns have instant recall value.

Are CMOs prioritizing short-term wins over long-term brand building?

5 min read . 04 Nov 2024

Prerna Mehrotra, chief client officer and chief executive, media APAC at Dentsu.

Dentsu bets big on India as a talent, innovation, and growth hub

3 min read . 01 Nov 2024

An endorsement based on errors could attract charges under the Consumer Protection Act. (Mint)

How influencers can stay out of legal trouble

5 min read . 21 Oct 2024

A well-dressed mannequin from J. Hampstead’s collection was placed in a prominent spot on Carter Road, Bandra, drawing curious passersby.

Ad review: Stealing the spotlight with sartorial elegance

1 min read . 21 Oct 2024

Jean-Manuel Izaret (left) leads Boston Consulting Group’s (BCG) marketing, sales and pricing (MSP) practice globally, and Nimisha Jain is head of BCG’s MSP practice for Asia-Pacific.

‘Consumers won’t pay more unless they see real value’

5 min read . 21 Oct 2024