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Business News/Topic/    Advertising And Marketing

ADVERTISING AND MARKETING

From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.

Striking a balance between inclusivity and entertainment in advertising

5 min read . 23 Sep 2024

‘The future of beauty is personalized, sustainable and powered by AI’

4 min read . 23 Sep 2024

The changing landscape of advertising

6 min read . 23 Sep 2024

Blocking out the light—playfully.​

1 min read . 23 Sep 2024

Shreyas Iyer’s brand value is poised to surge as he leads PBKS into IPL final

3 min read . 03 Jun 2025

Seen, sent, but never read – WhatsApp’s new privacy story

3 min read . 26 May 2025

Long-drain oil & cricket: Gulf's winning formula in India

5 min read . 26 May 2025

Monsoon & Musings: India’s ad brains ponder Goafest’s future

4 min read . 26 May 2025

Hausla Hai Toh Ho Jayega: Kotak’s brand reboot bets on audacity

4 min read . 12 May 2025

Can AI spark growth and joy for offline retail?

4 min read . 12 May 2025

Annapurna's Mother's Day Miss: Where's the brand in the beauty?

1 min read . 12 May 2025

AI, identity and drama: Why everyone’s turning into a character

4 min read . 12 May 2025

Simple is harder than complex: DHL’s Sandeep Juneja

4 min read . 28 Apr 2025

Beyond cartel claims: Fixing the broken media model

4 min read . 28 Apr 2025

No sales pitch, just ‘God Promise’: Spinny’s quiet campaign with Sachin

1 min read . 28 Apr 2025

Beyond banter: When brand wars turn into lawsuits

4 min read . 28 Apr 2025

Why Llosa is essential reading for marketers and brand builders

4 min read . 24 Apr 2025

Google’s ad-tech dominance is easier to fix than its search monopoly

4 min read . 21 Apr 2025

When ads start to preach, audiences start to scroll

4 min read . 14 Apr 2025

The “—er” positioning and a broken media ecosystem: Challenge and opportunity

4 min read . 14 Apr 2025
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