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Business News/Topic/    Advertising Costs

ADVERTISING COSTS

Get the latest Advertising costs news, videos and headlines. Explore more for Advertising costs breaking news, opinions, special reports and more on mint.
The FMCG segment continues to dominate the Indian advertising space, contributing 31 percent or ₹31,467 crore, followed by e-commerce and quick commerce brands that capitalize on impulse buying. (Bloomberg) Premium

Advertisers latch on to rural demand, quick commerce disruption

3 min read . 03 Feb 2025
Unny Radhakrishnan, CEO, Digitas India on his personal finance journey Premium

The power of financial planning: A journey of comeback from debt to savings

4 min read . 26 Oct 2024
In August, the Union Cabinet approved the third batch of e-auctions under the Private FM Radio Phase III Policy, Premium

Private FM players may skip new auctions amid unresolved industry issues

4 min read . 09 Sep 2024
Tata Cliq Luxury is among half a dozen companies in India that have put out several ad campaigns that are entirely AI generated Premium

Is the product that an AI model is peddling even real?

4 min read . 25 Aug 2024
Ranveer Singh and Alia Bhatt in Rocky Aur Rani Ki Prem Kahani. Ranveer Singh's consistent growth in brand value over the past four years, and so has Alia Bhatt's. Premium

Bollywood and beyond: Indian celebrities cash in on 2023's brand boom

4 min read . 18 Jun 2024
Dheeraj Sinha, FCB Group chief executive officer, India and South Asia. said the company is experiencing substantial growth in India, transitioning from regional businesses to larger national agencies. Premium

‘Cost relief, improved consumption to boost ad industry in second half of 2024’

5 min read . 14 Jun 2024
T. Gangadhar joined Quotient Ventures one-and-a-half-year ago. Premium

Three co-founders of Quotient Ventures resign to start own venture

1 min read . 31 May 2024
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