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Business News/Topic/ Advertising Spend

ADVERTISING SPEND

Get the latest Advertising spend news, videos and headlines. Explore more for Advertising spend breaking news, opinions, special reports and more on mint.

In the beauty category, it was influencers that led ad violations. (File Photo: Mint)

From skincare to smartphones: Ads by Apple, Mamaearth, L’Oreal under scrutiny

3 min read . 28 May 2025

WhatsApp has launched “Not Even WhatsApp”—a global campaign that puts privacy front and centre.

Seen, sent, but never read – WhatsApp’s new privacy story

3 min read . 26 May 2025

With over five billion people active on social media, and the average Indian user spending nearly 190 minutes per day online, 96% of global businesses are now relying on social platforms to drive growth.

Purposeful gamification: Transforming user engagement and loyalty

3 min read . 26 May 2025

Ravi Chawla, MD & CEO, Gulf Oil Lubricants (Co)

Long-drain oil & cricket: Gulf's winning formula in India

5 min read . 26 May 2025

Monsoon & Musings: India’s ad brains ponder Goafest’s future

4 min read . 26 May 2025

Nikhil Bardia, head of Rise Worldwide, told Mint that companies are adapting to new fan behaviour and the growing demand for sports content beyond cricket.

Gen Z wants more than cricket from sports entertainment, looks for engagement

4 min read . 20 May 2025

Protective sunscreens shield skin, prevent sunburn, and nourish with hydration.

Why are sunscreen makers slugging it out in court?

2 min read . 21 Apr 2025

JioHotstar is expecting to book advertising worth over ₹3,000 crore from IPL this year, which is why the focus on transparency, said experts.

JioHotstar partners with Nielsen for third-party ad measurement starting IPL

4 min read . 17 Feb 2025

The FMCG segment continues to dominate the Indian advertising space, contributing 31 percent or ₹31,467 crore, followed by e-commerce and quick commerce brands that capitalize on impulse
buying. (Bloomberg)

Advertisers latch on to rural demand, quick commerce disruption

3 min read . 03 Feb 2025

Unny Radhakrishnan, CEO, Digitas India on his personal finance journey

The power of financial planning: A journey of comeback from debt to savings

4 min read . 26 Oct 2024

While FMCG remains the biggest contributor to advertising, its spending is aligned with the purchasing cycle, resulting in restrained ad spends this season

Advertising sentiment remains subdued during festive quarter

4 min read . 13 Oct 2024

Temu has spent billions of dollars on U.S. advertising, including splashy Super Bowl ads. Photo: Temu

How a tariff rule aimed at China could affect U.S. ad spending

4 min read . 18 Sep 2024

Tata Cliq Luxury is among half a dozen companies in India that have put out several ad campaigns that are entirely AI generated

Is the product that an AI model is peddling even real?

4 min read . 25 Aug 2024

Privacy deception was found to be the main concern which manipulated Indian users into unknowingly sharing more personal data than intended

Health-tech, travel apps in India biggest users of deceptive patterns: ASCI

3 min read . 01 Aug 2024

Regional influencers struggle to crack dominance of superstars in brand tie-ups

4 min read . 24 Jul 2024

In 2021, Australia armed local news outlets with a legal code that enabled them to strike better payment bargains with Big Tech platforms conveying their content.

Media versus Meta and Google: Time for a fair ad revenue split

3 min read . 12 Jul 2024

A commercial for Wegovy was the third most seen on TV for much of June. PHOTO: JIM VONDRUSKA/REUTERS

Wegovy outspends TV advertisers in June ahead of more weight-loss competition

3 min read . 02 Jul 2024

Companies advertise with the intent of building visibility for their products for a highly engaged and fast-growing customer base with spending power. (Pixabay)

Advertising brings a new revenue stream to quick commerce companies

5 min read . 27 Jun 2024

Advertisers were asked to declare compliance with cable TV rules and advertising codes after the Supreme Court found Patanjali Ayurved guilty of making false claims in its advertisements. (Reuters)

Confusion, website glitches mar first day of new ad rules

3 min read . 19 Jun 2024

Bollywood and beyond: Indian celebrities cash in on 2023's brand boom

4 min read . 18 Jun 2024