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Business News/Topic/ Brand Story

BRAND STORY

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Actor and entrepreneur Katrina Kaif. (File Photo: AP)

Celebrity brands: How Katrina bested Anushka and Deepika at the checkout counter

10 min read . 27 Mar 2025

Luxury brands face creative voids as director transitions stretch; Chanel, Gucci, and others rely on classics. (Image: Pixabay)

What happens to a multibillion-dollar luxury brand when the boss leaves

5 min read . 20 Mar 2025

Brands often get lost looking for gold at the end of a rainbow

4 min read . 30 Jan 2025

The Body Shop investors said the company grosses $1 billion in global sales annually (REUTERS)

The Body Shop's new British owner has $3-5 bn to fund beauty businesses

5 min read . 27 Jan 2025

The rebranding campaign partly aims to convey Jaguar’s new design philosophy of exuberant modernism. (Image: Jaguar)

Jaguar rebrand is pink, diverse and doesn’t feature any cars

3 min read . 22 Nov 2024

Luxury shoppers have become more selective as they have less money to splurge. (Image: Pexel)

Gucci has problems. The biggest may be a safe new look

3 min read . 24 Oct 2024