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Business News/Topic/ Gen Z

GEN Z

Get the latest Gen z news, videos and headlines. Explore more for Gen z breaking news, opinions, special reports and more on mint.

Members of City Girls Who Walk Delhi at Purana Qila.

In Delhi, Gen Z is touching grass to counter brain rot

5 min read . 24 Jun 2025

Young people seem to be discovering cocktails and are not part of the developed world’s shift away from alcohol. (Istockphoto)

Rahul Jacob: Alcohol isn’t what it used to be but maybe that’s alright

4 min read . 18 Jun 2025

A still from 'Emma' (2020).

Jane Austen's novels are both a mirror and a map for Gen Z and millennials

8 min read . 13 Jun 2025

As the return-to-office trend continues, going ‘phygital’ may meet the demands of both Gens X and Z halfway.

Why the office needs to embrace Gen Z’s work attitude

4 min read . 09 Jun 2025

Gen Z follows style trends closely but customizes each look with shoes, bag, scarf, charms or something to announce their individual personality. For them, figuring out an Outfit of the Day to match Vibe of the Day is all in a day’s work, and they often shop once in two weeks. (iStock)

Gen Z can't stop buying fast fashion and won't repeat outfits—here's why

15 min read . 06 Jun 2025

It is hard to get away from the impact of uneven prosperity on the Indian market for cars. (Bloomberg News)

Stuck in first gear: Take a close look at what ails car sales in India

3 min read . 04 Jun 2025

Gen Z leading profound generational shift in workplace: Report

Gen Z leading profound generational shift in workplace: Report

2 min read . 26 May 2025

Eyeing Gen Z, commercial real estate players ramp up projects in Tier II-III Indian cities

Eyeing Gen Z, commercial real estate players ramp up projects in Tier II-III Indian cities

2 min read . 25 May 2025

There’s clarity in the way the young operate. (istockphoto)

Learning curve: Gen Z has taught us the joy of silent communication

4 min read . 08 May 2025

When generations move beyond labels and focus on shared experiences, the result is a healthier, more fulfilling life. (iStockphoto)

Boomers to Gen Z: How open communication can bridge the generation gap

5 min read . 01 Apr 2025

NEEK movie, directed by Dhanush is on OTT. Here's the audience review. (Photo: X)

Dhanush's film NEEK is on OTT! Here's where to watch ‘ refreshing Gen Z rom-com’

1 min read . 21 Mar 2025

Generation Beta officially arrived on Jan. 1. Illustration: Victoria Rosselli/WSJ; Getty Images

A new generation is here. Its name is already an insult.

4 min read . 06 Mar 2025

India’s luxury market is set to expand 3.5 times, reaching $85-90 billion by 2030, according to Bain & Co. (Bloomberg)

Prada sunglasses, YSL perfume: Gen Z shoppers drive demand for affordable luxury

3 min read . 28 Jan 2025

Private housing projects in big cities increasingly seem to be upscale, while those seeking cheaper options have very little choice.

Mint Quick Edit | As housing looks up, we need affordable homes too

1 min read . 26 Dec 2024

E-commerce platform Myntra realised that Gen Z buyers need stronger stimuli to purchase a product.

Consumer goods firms overhaul marketing strategies to catch Gen Z attention

3 min read . 20 Oct 2024

Staffers at Synchrony Financial get access to a dozen free therapy sessions with on-site psychologist Jennifer Nielsen each year. Photographs by Jose A. Alvarado Jr. for WSJ

The office therapist will see you now

3 min read . 27 Aug 2024

(Chase Gaewski/WSJ)

Gen Z-ers are computer whizzes. Just don’t ask them to type.

4 min read . 25 Aug 2024

Last year, A91 Partners-backed SUGAR launched SUGAR Play, targeting teens and pre-teens.

Youth-focused cosmetics brands are shining, but loyalty remains a challenge

4 min read . 19 Aug 2024

Image: Famousbirthdays.com

Famous Birthdays wants to be the Wikipedia for Gen Z

2 min read . 15 Aug 2024

Molly Clark’s husband got out his 1990s-era boombox for their daughter to use. Photo: Molly Clark

Gen Z loves cassettes. But wait, how do these things work?

4 min read . 13 Aug 2024