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Business News/Topic/ Influencer Marketing Industry

INFLUENCER MARKETING INDUSTRY

Get the latest Influencer marketing industry news, videos and headlines. Explore more for Influencer marketing industry breaking news, opinions, special reports and more on mint.

According to a BCG report in May, 74% of brands highlighted the challenge of fake followers, whereas 40% complained about a lack of measurement of return on investment. (Pixabay)

Fake followers, murky returns push brands to rethink influencer plan

4 min read . 12:24 AM IST

Today, there are thousands of influencers and self-proclaimed experts making slickly produced wellness content. (iStockphoyo)

Watch Reels and Shorts for fun, not health advice. Here's why

3 min read . 09 Jun 2025

When brands seek creators for campaigns, these middlemen falsely claim to manage and negotiate for them, often bypassing actual managers.

Fake managers have become a serious worry for influencers

4 min read . 25 May 2025

The leading sectors in the creator space include lifestyle categories like fashion, entertainment, beauty and personal care. (Pixabay)

Indian influencers to drive $1 trillion consumer expenditure by 2030: BCG report

2 min read . 02 May 2025

The investment aims at enabling Indian creators to further monetize their content and expand their global reach, fostering a thriving ecosystem for digital innovation. (REUTERS)

YouTube invests ₹210 bn in India's creator economy, commits ₹8.5 bn more

2 min read . 01 May 2025

So far, financial and fitness influencers have been required to have the necessary qualifications and certifications to prescribe any product or service on social media.

ASCI eases qualification rules for generic financial, health product promotions

1 min read . 28 Apr 2025

Delhi’s Nangloi-based 16-year-old who goes by the name Ayush Chaurasiya on Instagram recently went viral for mispronouncing croissant as ‘Prashant’ while playing around with the ‘name this thing’ filter on Instagram, gaining him over 75,000 followers on his Instagram account @ishowayuu in just three months.

Consumer brands set to write the playbook of rural influencer marketing

7 min read . 21 Apr 2025

Content creators are self-censoring jokes, avoiding commentary on religion, caste, political figures, ongoing legal matters, and any subject matter that could be perceived as discriminatory, offensive, or defamatory. (Reddit/IndiasGotLatent/Twinkling_Paw)

Where comedians fear to tread: Backlash worries prompt content self-censorship

4 min read . 21 Apr 2025

Tourism boards of countries like UAE and states such as UP, are offering free familiarization trips to influencers in an effort to convert followers to tourists. (REUTERS)

From Dubai to Bastar: tourism boards embrace influencers to attract travellers

5 min read . 18 Apr 2025

Faceless influencers hide their identities as much as possible. (Image: Pixabay)

Faceless influencers are becoming famous online

3 min read . 17 Apr 2025

While the Advertising Standards Council of India has formulated guidelines for creators, these lawsuits place an added responsibility on influencers to exercise greater caution.

Court battles are defining boundaries for influencers

4 min read . 10 Apr 2025

Ashneer Grover with YouTuber Bhuvan Bam promoting his show Taaza Khabar.

Beyond business: Founders cash in on digital stardom

5 min read . 08 Apr 2025

From left: Creators Piyush Sharma (2nd) and Jasmeet Bhatia (3rd) with Punjab Kings’ Aaron Hardie (1st) and Xavier Bartlett. (Ishan Mahal)

IPL's big bet on influencers to draw in young viewers is paying off

4 min read . 01 Apr 2025

In addition to the legal and financial expenses, brands lose reputation and customer trust by not procuring proper music licenses.

Music labels step up action against unlicensed song use by brands, influencers

3 min read . 31 Mar 2025

Brands conduct forensic checks on influencers' past content, engagement, and reputation before collaborations. (Image: Pixabay)

Before hiring an influencer, brands let loose digital sleuths

4 min read . 23 Mar 2025

India's influencer count has grown to over 4 million, up from less than a million in 2020. (Mint)

A $1bn fund will boost the influencer economy. But some creators disagree

4 min read . 17 Mar 2025

When acquiring audiences offers a path to quick riches, some influencers will surely be inclined to go down a slippery slope.

BeerBiceps fiasco: How did influencers get to flex artificial muscles anyway?

2 min read . 25 Feb 2025

An entire economy hinges on the idea that influence can be quantified in the form of likes, shares and saves

From Likes to Live: Digital influencers take baby steps into the real world

5 min read . 24 Feb 2025

Ranveer Allahbadia, a podcaster and founder of the YouTube channel Beer Biceps, faced severe backlash for his comments in comedian Samay Raina's India's Got Latent show. (HT)

BeerBiceps controversy casts gloom over India’s creator economy

3 min read . 19 Feb 2025

Nearly 12 million posts from more than 50,000 creators were spotted by influencer marketing intelligence platform Qoruz in the month through 12 February. (PTI)

Behind the photo: How influencers struggle to get the perfect frame at Mahakumbh

3 min read . 17 Feb 2025