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Business News/Topic/    Influencer Marketing Industry

INFLUENCER MARKETING INDUSTRY

Get the latest Influencer marketing industry news, videos and headlines. Explore more for Influencer marketing industry breaking news, opinions, special reports and more on mint.
The leading sectors in the creator space include lifestyle categories like fashion, entertainment, beauty and personal care. (Pixabay) Premium

Indian influencers to drive $1 trillion consumer expenditure by 2030: BCG report

2 min read . 02 May 2025
The investment aims at enabling Indian creators to further monetize their content and expand their global reach, fostering a thriving ecosystem for digital innovation. (REUTERS) Premium

YouTube invests ₹210 bn in India's creator economy, commits ₹8.5 bn more

2 min read . 01 May 2025
So far, financial and fitness influencers have been required to have the necessary qualifications and certifications to prescribe any product or service on social media. Premium

ASCI eases qualification rules for generic financial, health product promotions

1 min read . 28 Apr 2025
Delhi’s Nangloi-based 16-year-old who goes by the name Ayush Chaurasiya on Instagram recently went viral for mispronouncing croissant as ‘Prashant’ while playing around with the ‘name this thing’ filter on Instagram, gaining him over 75,000 followers on his Instagram account @ishowayuu in just three months. Premium

Consumer brands set to write the playbook of rural influencer marketing

7 min read . 21 Apr 2025
Content creators are self-censoring jokes, avoiding commentary on religion, caste, political figures, ongoing legal matters, and any subject matter that could be perceived as discriminatory, offensive, or defamatory. (Reddit/IndiasGotLatent/Twinkling_Paw) Premium

Where comedians fear to tread: Backlash worries prompt content self-censorship

4 min read . 21 Apr 2025
Tourism boards of countries like UAE and states such as UP, are offering free familiarization trips to influencers in an effort to convert followers to tourists. (REUTERS) Premium

From Dubai to Bastar: tourism boards embrace influencers to attract travellers

5 min read . 18 Apr 2025
Faceless influencers hide their identities as much as possible. (Image: Pixabay) Premium
economist

Faceless influencers are becoming famous online

3 min read . 17 Apr 2025
While the Advertising Standards Council of India has formulated guidelines for creators, these lawsuits place an added responsibility on influencers to exercise greater caution. Premium

Court battles are defining boundaries for influencers

4 min read . 10 Apr 2025
Ashneer Grover with YouTuber Bhuvan Bam promoting his show Taaza Khabar. Premium

Beyond business: Founders cash in on digital stardom

5 min read . 08 Apr 2025
From left: Creators Piyush Sharma (2nd) and Jasmeet Bhatia (3rd) with Punjab Kings’ Aaron Hardie (1st) and Xavier Bartlett. (Ishan Mahal) Premium

IPL's big bet on influencers to draw in young viewers is paying off

4 min read . 01 Apr 2025
In addition to the legal and financial expenses, brands lose reputation and customer trust by not procuring proper music licenses. Premium

Music labels step up action against unlicensed song use by brands, influencers

3 min read . 31 Mar 2025
Brands conduct forensic checks on influencers' past content, engagement, and reputation before collaborations. (Image: Pixabay) Premium

Before hiring an influencer, brands let loose digital sleuths

4 min read . 23 Mar 2025
India's influencer count has grown to over 4 million, up from less than a million in 2020. (Mint) Premium

A $1bn fund will boost the influencer economy. But some creators disagree

4 min read . 17 Mar 2025
When acquiring audiences offers a path to quick riches, some influencers will surely be inclined to go down a slippery slope. Premium

BeerBiceps fiasco: How did influencers get to flex artificial muscles anyway?

2 min read . 25 Feb 2025
An entire economy hinges on the idea that influence can be quantified in the form of likes, shares and saves Premium

From Likes to Live: Digital influencers take baby steps into the real world

5 min read . 24 Feb 2025
Ranveer Allahbadia, a podcaster and founder of the YouTube channel Beer Biceps, faced severe backlash for his comments in comedian Samay Raina's India's Got Latent show. (HT) Premium

BeerBiceps controversy casts gloom over India’s creator economy

3 min read . 19 Feb 2025
Nearly 12 million posts from more than 50,000 creators were spotted by influencer marketing intelligence platform Qoruz in the month through 12 February. (PTI) Premium

Behind the photo: How influencers struggle to get the perfect frame at Mahakumbh

3 min read . 17 Feb 2025
An online content creator becomes an influencer when they have amassed a following of at least 1,000 people. (AI-generated image) Premium

The secret struggle behind India’s influencer explosion

4 min read . 11 Feb 2025
India’s influencer economy has grown threefold in the past five years to become a ₹55 billion industry. Premium

Sponsored content, yes or no? Most influencers don't say

2 min read . 06 Feb 2025
Broadly speaking, India must confront the rise of independent activists who misuse their platforms to spread unverified or defamatory content. Premium

To curb false and misleading claims, hold social-media influencers accountable

4 min read . 27 Jan 2025
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