TVS Motor Company (TVSM) on August 22 announced the launch of its new TVS Jupiter 110 cc scooter at the starting price of ₹73,700 ex-showroom, the company informed the exchanges on August 22.
Equipped with a next-gen engine and first-in-segment features, the new TVS Jupiter 110 "exemplifies the essence of 'Zyada' — more style, mileage, performance, comfort, convenience, safety, and technology," the release stated.
KN Radhakrishnan, Director & CEO, TVSM said the new TVS Jupiter 110 demonstrates the auto major's "commitment to invest on customer expectations, engineering, technology, design and ergonomics; ahead of the curve".
"We have also upgraded the quality of customer experience at TVSM showrooms, and the new TVS Jupiter 110 takes that entire experience package forward. We are confident that the TVS Jupiter with its many first-in-segment features will further build our position in the two- wheeler market," he added.
Aniruddha Haldar, Senior Vice President Head Commuter Business and Head Corporate Brand & Media, TVSM said the TVS Jupiter 110 "has been the anchor" of the company's scooter portfolio for the last decade. "Over time, 6.5 million households have reposed their faith in this product, making it one of the biggest automotive brands out of India," Haldar added.
Catch all the Auto News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.