Raksha Bandhan 2024: Blinkit sees highest sale on Rakhi eve, CEO Albinder Dhindsa says ‘It is nice to see…’

Blinkit co-founder and chief executive officer (CEO) Albinder Dhindsa, Albinder Dhindsa, took to social media to share a milestone achievement for the company on the eve of Rakshabandhan 2024.

Taking to the microblogging site, Dhindsa wrote on X, “We’ll cross all time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today! And at its peak - we hit 693 RPM (Rakhis per minute). Thank you to all our customers (especially the ones who placed their first blinkit order today) for trusting our service. Happy Raksha Bandhan to all 💛.”

Zomato share price today opened with an upside gap and touched an intraday high of ₹280.90 apiece, touching a new life-time high within a few minutes of the Opening Bell. Zomato had earlier acquired Blinkit for ₹4,477 crore .

Raksha Bandhan is a cherished Indian festival that honours the deep bond between siblings and is observed on Monday this year. Celebrated with the tying of the sacred rakhi, this tradition represents love, protection, and the special relationship between brothers and sisters.

A username Think4Tomorrow, replied, "It's time to demerge from zomato separate listing required."

Another one wrote, “Get in all the mobiles like how Amazon and Flipkart have. Deliver it in 10 mins ❤️ love to you! Awaiting to see that soon 🔜.”

“Laddu was the winner”

As the rituals of Raksha Bandhan typically include tying the rakhi, a sacred thread, on the brother's wrist, applying a tilak (a mark on the forehead) as a symbol of blessings and protection, and exchanging gifts. These acts are accompanied by festive meals and family gatherings, reinforcing familial ties and mutual affection.

Also Read: Raksha Bandhan 2024: Blinkit offering limited-time international orders. Find out more

In another post, Blinkit CEO said, “It’s a close one between Laddu and Gulab Jamun. But the real surprise today has been Kaju Katli sales. For context - Laddu was the winner amongst these three last year on Raksha Bandhan!”

Overall, Raksha Bandhan is a heartfelt celebration of the protective bond between siblings, with its customs reflecting deep-seated values of care, respect, and unity.

Also Read: Raksha Bandhan 2024: Stocks, MFs, gold coins to FDs. List of financial gifts you can give your sister this Rakhi

Meanwhile, the delivery platform has activated international orders so that people living overseas can order Rakhis and gifts for their siblings living in India.

According to Blinkit, its Raksha Bandhan special offer is available till 19 August and people can place orders from six countries -- USA, Canada, Netherlands, Germany, France and Japan.

In a post on social media platform X, Dhindsa said: “Raksha Bandhan special - we’ve switched on international orders on Blinkit till 19th August.”

History of Raksha Bandhan

One of the most cherished legends of Raksha Bandhan is rooted in the Hindu epic Mahabharata. According to the mythology, Lord Krishna once injured his finger while handling the Sudarshan Chakra. In his moment of need, Draupadi, seeing his plight, tore a piece of cloth from her saree and tied it around his wound to stop the bleeding. Moved by her act of compassion, Lord Krishna vowed to protect Draupadi forever.

Also Read: Raksha Bandhan 2024: Sales expected to rise over ₹12,000 crore, says Confederation of All India Traders

This promise was powerfully fulfilled when Draupadi faced public humiliation in the royal court of Hastinapur, as the Kauravas attempted to disrobe her. Lord Krishna's divine intervention ensured her dignity was preserved, showcasing the deep bond of protection and loyalty celebrated during Raksha Bandhan.