How Google is celebrating Mahakumbh 2025?

Google celebrates Maha Kumbh 2025 with a rose petal animation on its search screen when related terms are searched. The event attracts millions, with a projected 40 to 45 crore attendees. An AI-based lost and found centre has been established to help reunite lost individuals with their families.

Livemint
Published16 Jan 2025, 12:20 PM IST
Google celebrates Mahakumbh 2025.
Google celebrates Mahakumbh 2025.(Google search)

Mahakumbh 2025: Google celebrates the ongoing Maha Kumbh with a rose petal animation on its search screen. On searching words such as 'Kumbh', 'Maha Kumbh', 'Kumbh Mela', 'Mahakumbh' or similar words, the screen displays an animation where the background shows virtual rose petals.

This animation can be replayed or shared with others via email, Facebook, X, and WhatsApp. Users also have a third option where they can dismiss the animation.

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"Google search engine uniquely celebrates the commencement of Mahakumbh 2025 at Prayagraj. When you search Maha Kumbh, it will shower petals on the screen in honour of Maha Kumbh," according to a message posted on Mahakumbh X handle.

The Mahakumbh is one of the biggest religious gatherings in the world, held in Prayagraj on the banks of the Triveni Sangam, the confluence of the Ganga, Yamuna, and the mythical Saraswati rivers.

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About Mahakumbh Mela 2025

The Mahakumbh Mela is held once every 12 years. The bathing rituals called the Shahi will take place on January 14, the festival of Makar Sankranti, January 29, Mauni Amavasya, and February 3, Basant Panchami.

Nearly, 5 crore people have attended the Mela in the first two days. The Uttar Pradesh government is expecting a footfall of 40 crore to 45 crore during the entire Mela period, PTI reported.

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Meanwhile, due to the massive number of devotees arriving at the venue, the Prayagraj administration has established an AI-based computerized lost and found centre.

“An AI-based lost and found centre has been set up. Arrangements are made there for accommodation, clothes and food for the people who are lost... There has not been a single case in which we have not been able to reunite children or lost people with their relatives. We have received a good response from the computerised lost and found centre... If there is a case in which we have not been able to reunite a person with his relatives, then the administration takes them to their home at its own expense,” Additional Mela Adhikari Vivek Chaturvedi told ANI,

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