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Business News/Topic/ Yougov Mint Cpr Millennial Survey

YOUGOV-MINT-CPR MILLENNIAL SURVEY

A biannual survey by Mint in association with survey partner YouGov India and Delhi-based think tank Centre for Policy Research. First held in 2018, the survey aims to examine the aspirations, anxieties, and attitudes of India’s digital natives. Methodology details here: https://bit.ly/3NBu6b3.

Given ₹100 to allocate, survey respondents prioritize healthcare, education, and job creation over cash transfers, reflecting public support for long-term welfare over immediate aid. (Image: Pixabay)

Running India on a ₹100 budget: Where would you put the money?

4 min read . 06 Nov 2024

Urban Indians generally hold a positive view of their eating habits, especially those in higher income brackets. (Image: Pixabay)

The great Indian diet challenge: do we really know what’s healthy?

4 min read . 29 Oct 2024

The younger generation, men, higher-income and more educated cohorts, and those who show strong partisan leanings are also more likely to be active on social media in the first place. (Pixabay)

How social media fed politics and strained relations during 2024 polls

5 min read . 28 Oct 2024

Even though freebies are disliked greatly, respondents did want some goods and services for free or at somewhat subsidized rates. (Image: Pixabay)

India’s freebie paradox: Voters dislike it but want some things for free

4 min read . 22 Oct 2024

The feeling of being financially middle-class is deeply ingrained across income groups. (Image: Pixabay)

India’s middle-class riddle: How much do you need to be called rich?

4 min read . 21 Oct 2024

Did the poll panel do well in conducting the 2024 Lok Sabha elections in a free and fair manner? Nearly three in five respondents gave a positive assessment. (File Photo)

In charts: Making sense of urban India’s political faultlines

4 min read . 15 Oct 2024

The latest survey found little change in the BJP’s approval ratings in urban India, with 46% of respondents picking it as their most favoured party.

In charts: 2024 polls changed the electoral pitch — but only a little

4 min read . 14 Oct 2024

Unemployment was the biggest area of concern, with 49% of respondents naming it in their top three. Photo: Mint

In charts: Shades of pessimism ahead of a heated election season

3 min read . 03 Mar 2024

Around 64% of respondents claimed to have voted consistently since becoming eligible to do so.

Indian politics is becoming increasingly partisan. We have the data to prove it.

4 min read . 26 Feb 2024

Over 58% of the 12,544 respondents said giving free gas cylinders, laptops, phones, scooters, and the like could hurt the country’s finances and 52% said they were unnecessary freebies. (HT)

‘Revdi’ or genuine welfare? India gives its verdict

3 min read . 19 Feb 2024

All the trust Indians repose in informal news sources is despite the fact that most had encountered some form of misleading political information in the year prior to the survey. (Image: Pixabay)

The news sources that Indians will trust and distrust this poll season

4 min read . 18 Feb 2024

Urban Indians interviewed in the survey were split down the middle on whether the inauguration in Ayodhya was a rectification of historical wrongs faced by Hindus (51%) or an electorally motivated move by the BJP to woo Hindu voters (49%). Photo: AP

The political hot potatoes on which urban India disagrees with the BJP

4 min read . 13 Feb 2024

The support for the BJP showed an upward trend across groups, most notably in the lower socio-economic strata, such as those from historically subjugated castes, low-income families, and non-metro cities. (ANI) (HT_PRINT)

Support for BJP reaches fever pitch; INDIA alliance has few takers: Survey

4 min read . 11 Feb 2024

Millennials and post-millennials can make or break consumer-facing industries; remember that in 2019, finance minister Nirmala Sitharaman blamed this generation for a slump in car sales because they allegedly preferred ride-hailing apps.

Urban millennials in India have had much to reveal in five years

4 min read . 29 Aug 2023

Urban Indians have become more vocal in their politics. (File Photo: AFP)

In charts: Political fissures alive, no consensus in sight

4 min read . 28 Aug 2023

The BJP’s stable support base is shaped by Modi’s popularity. (HT_PRINT)

In charts: BJP hold intact, viable Opposition not emerging

4 min read . 23 Aug 2023

Young Indians are largely unsure whether to rejoice or bemoan India becoming the most populous country, even at a time of zealous nationalism, (Pradeep Gaur/Mint )

The population puzzle: What Indians feel

6 min read . 15 Aug 2023

Awareness and concerns about the climate crisis are high among Indians with certain demographic variations, according to the findings of a survey. (File Photo: AFP)

Climate risk finds high awareness in urban India: Survey

3 min read . 14 Aug 2023

Nearly two-thirds of the respondents to the survey held in June ranked their immediate family in the top two groups of people they consider to be their community

Urban Indians want to keep diversity away from family, finds survey

4 min read . 14 Aug 2023

Traditional views are gradually waning in urban India, indicating a significant social shift in attitude over marriage, family and parental responsibilities.

Marriage, kids not on top of mind for most urban Indians, finds survey

4 min read . 14 Aug 2023