When Legacy of Quality & Fine Craftsmanship Enter Fashion Jewellery Market

In the world of fine jewellery, P.N. Gadgil & Sons has been a name to reckon with for almost two centuries. Keeping up with the changing times, the company has now ventured into the world of fashion jewellery with their new brand - Gargi Fashion Jewellery Line.

Amit Modak, the CEO of P.N Gadgil & Sons and director of Gargi Fashion Jewellery Line, talks about PNSGL promoter’s new passion project, the experience of launching a fashion jewellery brand, and what customers can expect from their new collection.

Some edited excerpts:

Q: Given PNGS's historic legacy in fine jewellery, what inspired the brand to enter the fashion jewellery market?

A: While PNGS has a rich legacy in fine jewellery that dates back 190 years, the brand recognized that the shopping habits of younger generations have evolved. Millennials and Gen Zs enjoy shopping for jewellery as a hobby and are willing to spend on fashion jewellery, so it was a natural progression for PNGS to enter the fashion jewellery market.

Q: With the growing popularity of fashion jewellery, are the perceptions around owning fine jewellery beginning to evolve?

A: The market for fine jewellery remains strong, and people still appreciate the enduring value and craftsmanship of these pieces. However, there is also a growing demand for fashion jewellery, and PNGS believes that the two markets can coexist without interfering with each other.

Q: As a family-owned enterprise, how will PNGS preserve its brand values in the fashion jewellery space?

A: PNGS is known for its trust, transparency, craftsmanship, and customer experience. The brand plans to apply these values to its fashion jewellery line and create a blueprint for a well-established and recognized brand in the fragmented and unorganized fashion jewellery market.

Q: What can you tell us about PNGS Gargi Fashion Jewellery's assortment, including its sterling silver line and the use of semi-precious stones?

A: More than 70% of PNGS Gargi Fashion Jewellery's range is made of 92.5% sterling silver, with the remaining pieces being gold or silver plated, made of copper, or brass. These pieces are affordable and perfect for gifting and regular wear. The brand plans to introduce affordable 14 ct Natural diamond jewellery soon, catering to the budget and taste of the corporate class. In the era of lab-grown diamonds, people find much superior status and pride to wear gold jewellery studded with natural diamonds.

Q: How does PNGS Gargi Fashion Jewellery cater to price-sensitive customers without compromising on craftsmanship?

A: PNGS Gargi Fashion Jewellery uses high-quality materials, even for its fashion jewellery pieces. The brand hallmark's its silver fashion jewellery and ensures that its copper, brass, and gold-plated or silver-plated pieces meet high-quality standards. In terms of design, PNGS Gargi Fashion Jewellery focuses on fast fashion and introducing new collections to keep up with the market demand for variety.

Q: How does PNGS Gargi Fashion Jewellery create exclusivity in product design?

A: PNGS Gargi Fashion Jewellery has in-house designers and designers on retainer to build a bank of designs for future occasions. The brand plans to produce exclusive pieces in limited quantities to avoid saturation in the market.

Q: What do you attribute PNGS Gargi Fashion Jewellery's successful stock market debut to inDecember 2022?

A: PNGS Gargi Fashion Jewellery's successful stock market debut can be attributed to the brand's legacy and goodwill in the market, as well as its plans to create a recognized brand in the fashion jewellery market.

Q: How does PNGS Gargi Fashion Jewellery plan to uphold its position as a quality and purity-focused brand?

A: PNGS Gargi Fashion Jewellery plans to maintain its commitment to quality and ethics, which the brand has already demonstrated through its long-standing reputation in the market. The brand's status as a listed company also reflects its commitment to transparency and quality.

Q:Today’s millennials and luxury goods consumers want jewellery that’s rare, but responsibly sourced. How do you cater to that sentiment?

When you enter PN Gadgil & Sons, everything is ethical, recorded, and accounted for. We have good corporate governance. In this case, we ensure that no cases of child labour are being traced, and material is not being sourced from enemy countries.

Q: What are PNGS Gargi Fashion Jewellery's expansion plans?

A: PNGS Gargi Fashion Jewellery has an online store that contributes 12% of its sales, with plans to expand to a global market. The brand also plans to continue operating its physical stores while increasing its franchise network.

Disclaimer:This article has been produced on behalf of the brand by HT Brand Studio