CEO of $3 billion company, who grew up in poverty, now asks himself THIS one question before bed every night

Now that Sheldon Yellen is financially successful and responsible for almost everything at his company, he asks himself one question before going to bed every night

Written By Swastika Das Sharma
Published4 May 2025, 06:03 PM IST
Sheldon Yellen
Sheldon Yellen(Belfor website)

Sheldon Yellen, the CEO of a $3 billion property restoration company Belfor, was not always as rich. He grew up in poverty but found himself tasting success after years of hardwork. Now that Yellen is financially successful and responsible for almost everything at his company, he asks himself one question before going to bed every night.

The self-made CEO in an interview with Fortune magazine said that like GenZ, he too believes in manifestation but does not only beieve in visualisation.

Instead, Yellen answers one particular question every night.

“Every night, when I’m getting ready, washing up, brushing my teeth, I look in the mirror—I physically look in the mirror—and answer one question every night,” he was quoted as saying by the magazine.

All he asks to himself is how productive he was that day, and answers “as honestly” as he can

“That question, it’s a simple question, but it’s a difficult answer: How productive were you today? I ask myself that question every single night and I answer it as honestly as I can,” he said.

Sheldon Yellen shares this invaluable piece of advice when he mentors young people too.

“When I mentor young people, I tell them: ‘Every day is your day. Today is your day. But when you look in the mirror tonight, how much of it did you actually make count? Were you productive for 65%? 72%? 81%?'”

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Who is Sheldon Yellen?

Sheldon Yellen is the Chief Executive Officer of Belfor Holdings Inc. He joined the company in 1984 and turned the family-owned business into a $3 billion empire, as per its website,

Under his leadership, Belfor Holdings' arm Belfor Property Restoration became the world’s largest disaster recovery and restoration company.

However, Yellen's success did not come to him overnight.

Speaking to Fortune, he recalled his early years.

Sheldon Yellen grew up in poverty, and started off as a dishwasher when he was 11 in a Coney Island diner.

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“I started out shining shoes and cleaning toilets, urinals and the shower area, and I did the laundry,” he said.

“I took full advantage of these opportunities to do whatever I was doing the best I could do. I believed that if you did it long enough, somebody would notice—and they did, and so more opportunity kept presenting itself to me at a young age.”

He worked seven days a week after dropping out of high school, and turned his life around himself after entering the restoration industry at 26 years old.

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